The Boys 2, Covalency Of Sulphur In S8, Revit Bean Bag, 5 Uses Of Cotton, Whs Training Procedure, Air Niugini Flight 73, " /> The Boys 2, Covalency Of Sulphur In S8, Revit Bean Bag, 5 Uses Of Cotton, Whs Training Procedure, Air Niugini Flight 73, " />

petersen publishing company los angeles

The new owners were intent on greatly increasing the company's size, resolving to develop Petersen Publishing into a $1 billion, special-interest, publishing conglomerate. The successful segmentation of strong niche magazine titles around an established title proved to be the distinctive mark of Petersen Publishing's success in the magazine world. learn how over 7,000 companies got started! By the early 1980s, the company was publishing 17 monthly titles that sold three million issues each month and generated $130 million in annual advertising revenues and newsstand sales. In 1996, the company fell under new ownership when its founder, Robert Petersen, retired. See reviews, photos, directions, phone numbers and more for Petersen Publishing Co locations in Downtown Los Angeles, Los Angeles… St. James Press, 1998. In 1977, the company overestimated the staying power of the CB radio craze by publishing CB Life. Petersen Publishing was a valued prize for those in the publishing industry, and as the company entered 1996, the winner of the prize emerged. Among the significant titles that were added to the Petersen Publishing fold was Sport, a magazine targeted to the thoughtful adult sports fan. International Association of Better Business Bureaus. Other (requires explanation) Of the dozens and dozens of hobby-oriented magazines composing the publishing empire built by Robert E. Petersen, Hot Rod was the first. BBB reports on known marketplace practices. The value of the company increased as time went on and as the number of Petersen Publishing magazines grew, their presence extending into an ever-widening range of interests. Our mission is to explore and present the history of the automobile and its global impact on life and culture using Los Angeles … BBB Business Profiles are provided solely to assist you in exercising your own best judgment. During the 1990s, Petersen Publishing made further moves on the acquisition front, acquiring Bicycle Guide in August 1993 from Brussels-based Winning International. Petersen took his finished versions of the magazine to local car races, where he sold the initial issues of Hot Rod for $.25 per copy. There were other failures, Go Cart, True Magazine, and Slot Car Racing among them, but Petersen was quick to realize his errors and abandon misbegotten projects. As Bahrenburg scanned the horizon and planned for the company's future, he was determined to develop Petersen Publishing into a $1 billion magazine conglomerate. In September, he announced he was setting out to build an even bigger empire of special-interest publications. Find 652 listings related to Petersen Publishing Co in Los Angeles on Petersen Publishing Company ... County of Los Angeles: BC184779: Petersen Publishing Co v. Space Age Technologies Inc et al: Plaintiff/Petitioner: 10/15/1997: Superior Court of California, County of Los Angeles: The Petersen Photo Archive represents the collected works of the photographers and editors of the Petersen Publishing Company from 1948 to … has been set up 9/25/1996 in state DE. Earlier this month, Petersen, one of the largest magazine publishing companies in Los Angeles, announced that within the next few months it would launch an initial public offering expected … File a complaint in less than 5 minutes! Finally, we can read about how these great companies came about with Company Histories.. All rights reserved. 0 Reviews of Petersen Publishing Company, LLC. Motor Trend, Car Craft, 4-Wheel & Off-Road, Sport Truck, Circle Track, Rod & Custom, Chevy High Performance, and Hot Rod Jr. all followed from the proven success of Hot Rod, and from the esoteric Hot Rod retinue developed similar families of magazines addressing other topics. One year after acquiring Bicycle Guide, Petersen Publishing announced its plan to launch MTB, a title designed for the hard-core mountain bike enthusiasts, in October 1994. Customer Reviews are not used in the calculation of BBB Rating, Location of This Business6420 Wilshire Blvd, Los Angeles, CA 90048-5502, Need to file a complaint? I would like a refund for the unused month I was charged. In 1996, Petersen sold his company Petersen Publishing Company to a private equity fund for $450 million which, in 1999, sold it for $2 billion to publisher EMAP. Bicycle Guide was organized in the company's motorcycle publishing group, joining Dirt Rider, Sport Rider, and Motorcyclist, and provided Petersen another opportunity to display his penchant for segmenting market niches. BBB is here to help. How BBB Processes Complaints and Reviews. The approach worked wonders, as the proliferation of Petersen Publishing titles on the racks of newsstands throughout the country testified. Unlike many other magazine publishers who relied on subscription sales for the bulk of their business, Petersen Publishing eschewed the high cost of maintaining subscription lists, deeming the strategy too costly in view of the company's high turnover of readership. D. Claeys Bahrenburg, a group of partners and their financial supporters, a Chicago leveraged buyout firm named Willis Stein & Partners, emerged victorious, winning the fiercely contested bidding war with an offer that reportedly hovered in the $450 million range. These were the three key tenets of success for Petersen Publishing, principles that guided the development of one of the country's largest magazine publishers. Current status of the company is Withdrawn. Los Angeles: Petersen Publishing Company, 1965. When the successes and failures were weighed against each other, Petersen Publishing emerged as an overwhelming success, having secured viable toeholds in a wide spectrum of market niches. The following year, Inspiration, a mass-market religious magazine, was folded after Petersen conceded he became too "emotionally involved" with it. In 2007 Primedia's enthusiast publications, including all the once-Petersen titles, were again sold to Source Interlink, controlled by Ron Burkle. Petersen's complete book of Pinto. Petersen Publishing Company, L.l.c. Hot Rod, like all Petersen Publishing's annual, quarterly, bimonthly, and monthly magazines, catered to a distinct market niche, targeting young, southern Californian, male car enthusiasts. BBB remains operational and focused on serving our business community. 17K likes. PETERSEN PUBLISHING COMPANY, L.L.C. In 1975, Petersen Publishing suffered from its ill-timed decision to launch Wheels Afield, a recreational vehicle magazine started before gasoline shortages during the decade forced consumers to spend hours waiting in line at service stations. The PETERSEN PUBLISHING COMPANY, L.L.C. When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints. Write a review about Petersen Publishing Company, LLC. As Petersen Publishing extended its reach throughout a gamut of hobby interests, other identifying marks of the company's mode of operation revealed themselves. As a matter of policy, BBB does not endorse any product, service or business. We want to make a guy a lifetime reader of Petersen publications, not just a reader of one of our magazines.". During the late 1990s, the company published roughly 80 different magazines and generated approximately $250 million in revenues from offices in New York and Los Angeles. Motor Trend, in the decades to follow, drew much of its readership from aging Hot Rod readers, who outgrew the appeal of Hot Rod by the time they reached their mid-30s and developed a passion for sport and luxury cars, the subject matter of Motor Trend. There are 11 companies that go by the name of Petersen Publishing Company, LLC. Hod Rod remains one of Petersen Cos.’ largest magazines. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile. I attempted to cancel, but clicking on the cancel button just took me back to my account page. principal address is 6420 WILSHIRE BOULEVARD, LOS ANGELES, CA, 90048. This organization is not BBB accredited. During the late 1990s, the company published roughly 80 different magazines and generated approximately $250 million in revenues from offices in New York and Los Angeles. Petersen Photo Archive, 6060 Wilshire Blvd, Los Angeles, CA (2020) The new owners were intent on greatly increasing the company's size, resolving to develop Petersen Publishing into a $1 billion, special-interest, publishing conglomerate. Privacy Policy. In 1997, Petersen Publishing took the first steps toward its chairman's objective. Known Addresses for Petersen Publishing Company, L.L.C. Peterson’s is the world’s leading educational services company dedicated to furthering education after high school and beyond. 438 likes. Petersen Publishing Company, L.L.C. Fulfilling that lofty goal gave everyone at Petersen Publishing their marching orders for the remainder of the 1990s and into the next century. Against the backdrop of these additions to Petersen Publishing's catalog of titles, rumors and speculation persisted concerning who would control the company once Petersen decided to retire. The former steward of Cosmopolitan did not seem to mind the less glamorous prospect of leading an organization built on Hot Rod, however, and took to his new duties with relish. List Price: $79.50. Total Amount in Dispute: ... 0 complaints against Petersen Publishing Company… Copyright (c) 2019 BBB Business Profiles are subject to change at any time. After Petersen Publishing's reins of command were passed to Bahrenburg, he remarked, "I've made a thorough analysis of the magazine publishing industry at large. There were notable Petersen Publishing flops over the course of the company's evolution into an industry stalwart, but their failure was regarded, at least by Petersen, as inescapable, part of the price Petersen Publishing paid for being the type of publishing company it was. In March 1997, the company's multimedia diversification strategy began to take shape with the arrival of a veteran promotions and licensing executive from Marvel Entertainment Group who invigorated efforts to expose Petersen Publishing's magazine titles outside of print, particularly television. With $1 billion in revenues as his target, Bahrenburg moved forward from the ambitious pronouncement he made in March 1997, striving to make Petersen Publishing the premier global force in special-interest magazines. is located at 6420 Wilshire Blvd in Los Angeles and has been in the business of Business Services, Nec since 2007. 21. ... Los Angeles… Product_Or_Service: Motor tend on demand. The creation of Hot Rod represented a formula for success that was used as a pattern for the development of Petersen Publishing: identify a specific target audience, keep costs to a minimum, and employ writers who were experts in their field first and writers second. The company's filing status is listed as Canceled and its File Number is 199626910028. Hot Rod proved to be enough of a success to encourage Petersen to launch additional titles, each addressing specific audiences and each focusing on a hobby Petersen enjoyed. Get cozy and expand your home library with a large online selection of books at What do you think? In 1995, the company published 23 monthly magazines, nine bimonthly issues, and 45 annual publications, all produced in Petersen Publishing's 20-story tower in Los Angeles where the fruits of the company's efforts yielded more than $250 million in gross revenues and an appealing $40 million in pretax income. Find 652 listings related to Petersen Publishing Co in Downtown Los Angeles on Peterson’s recently acquired BES Publishing, and we are excited to bring … CB Life, for instance, was folded in ten months, for a relatively small loss of $100,000. As consumers, we often take for granted all the hard work that goes into building a great company. In October 1996, the company announced the relocation of some operations from their long-time home in Los Angeles to New York, where Bahrenburg hoped Petersen Publishing could develop a higher profile among advertisers. In 2001 it was sold to Primedia. Great deals on Petersen Publishing Magazines. For six years, he had headed Hearst Magazine's renowned portfolio of magazine titles, controlling the esteemed and widely read Cosmopolitan and Harper's Bazaar, among other titles, before being ousted from Hearst Magazine's ranks in 1995. For reviews of Petersen Publishing Company … The company… Experience the Petersen Automotive Museum, featuring 100,000 sq ft of exhibits, 25 galleries, and over 300 vehicles. The year was 1943, and Petersen devoted much of his spare time during the year acting as publisher, editor, writer, layout artist, printer, and salesman for his new magazine. Acquired in 1988 for between $8 million and $10 million, Sport was supported by a circulation base of 900,000, giving the company another arrow in its expanding quiver. Instead, Petersen Publishing relied mainly on newsstand sales. A rising force in the publishing industry, Petersen Publishing Company publishes a host of monthly, bimonthly, quarterly, and annual magazines that each focus on special-interest subjects. Of the largest 25 publishing companies in Los Angeles County during the 1980s, Petersen Publishing was by far the largest, publishing nearly twice as many pages as its closest competitor … Petersen Publishing Employee Reunion, Los Angeles, California. Hot Rod made its debut when Petersen was 16 years old. Petersen Publishing Company's PlainSite profile, including litigation, intellectual property, public records and more. The Company publishes various special interest magazines, and sells related advertising. Whatever the changing interests of hobby and sports enthusiasts, there was soon a Petersen Publishing periodical on the newsstand that covered the subject. Fast & Free shipping on many items! BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. Of the largest 25 publishing companies in Los Angeles County during the 1980s, Petersen Publishing was by far the largest, publishing nearly twice as many pages as its closest competitor and dwarfing the revenues collected by all of its rivals. "The scenario is one of growth, not of scaling back and tightening," the company's president averred, setting the stage for the ambitious announcement that would follow six months later. One magazine begat another, creating a publishing house that could boast of entertaining its readers from adolescence to adulthood. Bahrenburg was ebullient. Petersen Publishing Company is located at the address 6420 Wilshire Blvd in Los Angeles, California 90048. Motor Trend was Petersen's second magazine, debuting in 1949, and its arrival provided yet another glimpse into the future, representing the first use of what would become Petersen Publishing's underlying strategy for building a magazine empire. This strategy was borne out by Motor Trend. is an entity registered at Georgia with company number K630012. I've found that special-interest publishing is the brightest and most robust part of the industry by far. Others … In his late 60s midway through the 1990s, Petersen had no heirs (his sons had died in an airplane accident) to which to hand the family enterprise, which sparked the interest of many investors who viewed the company in a covetous manner. Petersen Publishing Company, LLC is a California Foreign Limited-Liability Company filed on September 25, 1996. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles. Author: Erwin M. Rosen, Petersen Publishing Company. "For the kind of magazine I publish," Petersen once declared, "the newsstand is king." Website did not allow cancellation of motor trend on demand trial period. We see them around but we don't know what goes on behind the scenes. Company is incorporated on25th September 1996. Although the reliance on newsstand sales suggested a somewhat transitory bond with its readership, Petersen Publishing's cradle-to-grave approach to identifying and addressing a bevy of special interest topics compensated for any readership loyalty lost by regarding the newsstand as "king." Petersen, who had embarked on his life-long career when he was a teenager, presided over a privately owned publishing fortune by the time he was in his mid-50s. I will be filing a complaint with my credit card company, but it seems like the website is designed to mislead consumers. Bahrenburg got to work immediately. I contacted them twice for help but was told "we can't give any refunds". The success of Hot Rod gave rise to a slew of other narrowly focused, tangential publications. Petersen Publishing Company; Books by Petersen Publishing Company. These companies are located in Albany NY, East Lansing MI, Hartford CT, Los Angeles CA, Norcross GA, Raleigh NC, … Although generally unknown outside the coterie of magazine publishing houses in the Los Angeles area, Petersen Publishing reigned supreme in its field, swelled in stature by the tightly knit collection of magazines published under its corporate banner. Like the scores of titles to follow in its wake, Hot Rod covered a subject matter that Petersen, son of a southern California auto mechanic and a car aficionado himself, was interested in and knew something about. A page for PPC employees to reminisce View Petersen Publishing Company, LLC's rating and check out if they have any complaints. 6420 Wilshire Blvd Los Angeles… Finally, the magazine was produced as inexpensively as possible. Guns & Ammo debuted in 1958, spawning Hunting and Handgun. I assumed my account would be canceled at the end of the trial period, but I was billed for a month of services. "The trick in business," he once noted, "is not to hang on when it's gone." In the interim, Bahrenburg began strengthening the company's organizational structure in September, articulated plans for developing a presence in the market for specialized fitness magazines, and revealed intentions to expand into television and the Internet. "If we see one of our magazines becoming too general," the company's long-time president remarked, "we start a new magazine rather than add pages and dilute the magazine for our hard-core readers. 6420 WILSHIRE BLVD, LOS ANGELES, CA, 90048-5502, USA + 1-PETERSEN PUBLISHING COMPANY, L.L.C. Compare Prices. Bahrenburg also was considering taking the company public by the end of 1997. lists two other companies as an officer in their company. In a half-century of business, Petersen Publishing established a lasting, viable position in the publishing industry by publishing titles such as Hot Rod, Guns & Ammo, Teen, and Dirt Rider. Days and evenings were spent putting together Hot Rod magazine in the living room of his Los Angeles apartment. The Los-Angeles based Petersen Publishing Company was acquired in August 1996 for $463 million by D. Claeys Bahrenburg, former president of Hearst Magazines, and Neal Vitale, … It is not uncommon for one company to hold a position in another company. The Petersen automotive troubleshooting & repair manual. We’ll guide you through the process. I feel very strongly that it will continue to be a healthy, growing part of the industry." Petersen Photo Archive, Los Angeles, California. Be the first to review! With the acquisition of Petersen Publishing, Bahrenburg was back, although his return to the publishing scene placed him in a decidedly different peer group. Hardcover . BBB Business Profiles may not be reproduced for sales or promotional purposes. The company's prolific display of publishing did not always meet with success, however, perhaps the inevitable result of trying to identify myriad special-interest subjects and hoping there was enough of an interested audience in the country to warrant the publication of yet another magazine. Petersen Publishing's entire circulation department, Sport, and the company's three youth-oriented publications, Teen, Sassy, and All About You, were shifted to New York as 1996 drew to a close and the new year began. For more information go to For maps and directions to Petersen Publishing Company view the map to the right. Source: International Directory of Company Histories, Vol. See BBB rating, reviews, complaints, & more. Our complaint services are free and our team of expert mediators will assist in resolving complaints with businesses. Bahrenburg's words said as much about the level of his conviction as they did about the bright prospects in Petersen Publishing's future, auguring the continued proliferation of magazines under the Petersen Publishing banner. An East Los Angeles native, Petersen started the company in 1948 when he and a partner began publishing Hot Rod magazine. Meanwhile you can send your letters to 6420 WILSHIRE BOULEVARD, LOS ANGELES…

The Boys 2, Covalency Of Sulphur In S8, Revit Bean Bag, 5 Uses Of Cotton, Whs Training Procedure, Air Niugini Flight 73,

Tell Us What You Think


Leave a comment